Vibram showed how “research in the rubber field is able to produce a new kind of footwear which guarantees its users new behaviours and movements”. This is the reason why the Grand Design’s jury has decided to award VIBRAM® FiveFingers the “Grand Design Etico International Award 2008”. On Wednesday November 26th Luca Piani, director of VIBRAM® FiveFingers (in the photo), received the award at Spazio Oberdan (Milan). The exhibition-event was based on creative economy of design, and aimed at the promotion of a fruitful interaction between designers, artists, and firms.

Even the Italian economy newspaper "Il Sole 24 Ore" reports Vibram's victory at Grandesign. In its supplement "Nòva" (see the DOWNLOAD section), Christian De Poorter recognizes VIBRAM® FiveFingers' power to "discover again the foot's ability to move in total freedom" as the reason of the award.